Saturday, August 15, 2015

UI College of Agriculture Poster


Here's a recent illustration for the University of Idaho College of Agricultural and Life Sciences. It's a kind of recruiting piece. I was asked to come up with a few ideas for a poster featuring some agricultural characters, Joe Vandal (UI's mascot), and some cartoon versions of Ag students.

The first step was concept sketches. The poster is aimed at potential agricultural and life sciences students, which usually means high school students. As such, I needed to tailor the material to that age range. I have been out of short pants for a while and don't spend time regularly with anyone around that age. Older guy trying to figure out what will appeal to a younger generation can be a trainwreck. Fortunately, these concepts were vetted by actual high school kids (as well as representatives from CALS).

This first concept was a more "straightforward" approach. In as much as super-exaggerated, cartoony versions of anyone or anything can be considered "straightforward".

Concept 2: 8 bit. Like any self-respecting narcissist (and that's all of them by definition, right?), I figured, "Hey, I'll just do what I think is cool and other people will think it's cool." Yup. That's how it works. The 8-bit aesthetic is well-trod ground at this point, but I still think it's cool. So there. Since this was just a concept, I only drew the first character in what would have been a four-character set.

Concept numero tres: "Agventure Time". After hearing great things about the cartoon "Adventure Time" and never watching it, I finally watched it reluctantly and found it to be every kind of awesome. I thought it would be a gas to pay homage to said awesomeness. Hence, this comic.

After some deliberation, they chose the first concept. Here's the finalized layout sketch:

Flat color:

And finally, the final:


This was a great project. Fun concepts, fun to draw, and a good opportunity. Good times all around. I could say more, but why muddy up brevity with more words than necessary?



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