Monday, September 17, 2012

Programs and People 2012!

For me, the end of Summer is weighted with anticipation for a number of reasons: The onset of milder temperatures, schadenfreude as I gleefully watch kids and college professors return to school and work respectively, football (oh, football.  How I missed you every moment we were apart), and, perhaps my favorite, "Programs and People".

This year's topic was how various social media platforms and outlets are changing the way the College of Agricultural and Life Sciences at the University of Idaho (CALS) is thinking about education and outreach.

First things first: Concepts.

It could be said that I have a bit of a soft spot for old-fashioned and vintage images.  My concepts for this feature did, in fact, heavily favor a variety of styles and images from various historical periods.  However, this time it served more of a purpose than just an aping of classic styles.  My thought was this: Dealing with current technology and current themes can sometimes mean the subject matter gets stale almost immediately.  Particularly when it comes to social networking sites.  Think of all the jokes you've heard about MySpace.  I figured an aesthetically appealing solution would be to portray these very modern elements in old-fashioned ways, hopefully making the illustration a bit more timeless in the process.

With that in mind, I did four concepts:  A 1950s-esque advertisement (complete with puns and vacuum tubes), an industrial revolution dealie type thing (this gets very technical, just bear with me), a "Saturday Evening Post"-type cover, and a very modern parody of a Facebook timeline page.  This fourth idea came from my girlfriend, which is why it's completely different from the other three and beautifully simple.  It was one of those times where I heard the idea and slapped my hand to my forehead for not thinking of it myself.  Sometimes I think good ideas seem obvious (even though they're not) because they're such a good fit.

Here be the concepts, mateys.  Arrrrr.

-Noah "Long John" Kroese





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