It was decided the Facebook concept was the best fit. Though I was sorry not to be able to bring some of the other concepts to fruition, I agreed with the choice. The next step was incorporating (into the illustration) many of the people who were actually involved in various education and outreach endeavors using social media platforms. This meant caricatures. Lots of them. I'm used to doing one or two, maybe as many as three at a time for ForexPros, but this one was more than I'm used to tackling. Six caricatures in a single illustration is plenty.
It was quite a bit of work. On top of the caricatures, there were also the ancillary characters (robot, food worker, student, drill sargent), the background (they're standing in front of UI campus landmarks) Joe Vandal (it's his page, after all), and all the other details of the page that make it look more convincing. My favorites are the fact that Joe has unchecked messages and the fact that Joe's Facebook friends are all characters from past "Programs and People" illustrations.
The secondary art was also plenty of work. Each piece represents a post or update on the various social media platforms discussed in the article. Finally, the three smaller images were concepts for an infographic about the Morrill Act.
I'm pretty satisfied with the results on this one and, for once, I'm not going to think about it too much.