Wednesday, June 29, 2011

PCS Initials

Pun intended.  I think puns are underrated.  Judging by the heavy sighs and eye rolling I often get in response to my excellent and clever puns, people completely agree with me.

The Palouse Choral Society is, as the name might suggest, exactly what it sounds like.  And a whole lot more.  It's a diverse group of people from a fairly large geographic area who all have a passion for singing classical music.  I was asked recently to create a logo for them.

As I've mentioned before, I love a challenge.  Which means there was plenty to love on this project.  Just about every element of the organization and subsequent design is abstract.  The words that best describe the core elements of PCS aren't easily distilled into images (community, passion, craftsmanship, etc).  And many of the descriptors have ultra-ubiquitous pre-fabricated images attached to them.  I did my best to avoid these like that Skippers/gas station on the south side of town.





Here's what I came up with.  My favorite is the nest with blue and brown.  I think the color combination and the composition are strong.  However, the connection to the actual subject matter wasn't particularly apparent.  The nest is meant to symbolize community, but conceptually it does little to explain the organization.

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