Friday, May 28, 2010
A couple weeks back, I realized I would have a slight gap in my projects (the paying ones, at least) and decided to be proactive about it. I researched a dozen companies in the Boise area I thought looked interesting and looked like they might be able to use illustration. One in particular stood out: Oliver Russell.
Oliver Russell is an ad firm that has a really cool looking website and some nice projects posted. They also seemed to have a pretty good sense of humor. I decided to make an elaborate promotion just for them and see how it turned out.
The promotion started with the idea of an FBI file. The first thing I sent them was a teaser/mailer. It's a top-fold card with what looks like a random block of letters on one side and a random series of holes on the other. But, when folded over...
The super secret decoded message says, "Hello Oliver Russell. You will receive a package in a day or two. Thank you for your time."
The main part of the promotion was the file itself. I designed and drew up a seal based on the FBI/NSA/CIA seals, made a fake case file complete with a coffee mug stain on it, and included a personal note with a small print book of my work.
No self promotion is foolproof. In fact, I've actually had very little luck by soliciting directly to potential clients. But I wanted to go out on a limb with this one and have some fun. And I at least succeeded in doing that. Unfortunately, I have yet to receive any feedback from O.R. or even a return of any of my calls. C'est la vie. I still had a good time.